Google Ads for Tour Operators & Water Sports
Get seen. Get clicked. Get booked. Sponsoring Things To Do listings, Business Profiles, search results and more, with direct purchase attribution tracking.
Operators on board
How we run your Google Ads
Google Things To Do Ads
Paid Google listings that feature your tours on Search and Maps. Put your experiences front and center, ready to book.
Search Campaigns That Convert
We target high-intent keywords that bring travelers straight to your site, not your OTA listings. Every click has a purpose, to get you booked.
Display & Retargeting Ads
Stay top of mind with travelers who’ve already shown interest. We bring them back to your site with offers and reminders that close the deal.
Tracking & Data Analytics
At Conversion Consulting, we track every ad dollar from click to checkout, giving you total visibility into your ROI and campaign performance.
Ongoing Optimization
Our experts monitor campaigns daily, adjusting bids, keywords, and creatives to keep your ads performing at their peak.
Sponsored
yourtours.com
Official Site · Book Direct
Book directly with the operator. Pick-up included.
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Results, logged.
Real operators, real numbers. Every figure below is measured from bookings and analytics, not impressions.
Comedy On Deck Tours
We started working with Comedy On Deck Tours, the largest Viator operator in the western US, in October of 2024.
- Increase in direct bookings YOY
- +$703K
- Non-branded Google return on ad spend
- 934%
What our clients say
Andrew and his team helped us with some various projects related to Google Things To Do. We were very pleased with the results.
Andrew is the man. He and his team are true Google Ads gurus, from traditional search campaigns to “Google Things to Do,” they kn…
Nice to finally get an SEO company that knows what they are talking about. Andrew and Byron are very experienced with everything…
Andrew got us started with Google Things To Do and has been a great help in setting up conversion tracking between Fareharbor and…
These guys are knowledgeable and driven! Andrew took over my Google things to do and got us ranking organically as well as…
We are a tour operator based in Australia and Bryon has just helped me sooo much, its incredible. He just gave me more information an…
These guys are awesome! I talked to Byron last winter about SEO specifically (before Andrew got on board) and it was incredibly helpf…
Google Ads: your questions
Still unsure? Ask us directly. The audit is free.
Why should I use Google Ads instead of relying on OTAs?
Google Ads let you own your traffic and bookings. You reach travelers directly, without paying high OTA commissions.
Do Google Ads really work for tour and water sports operators?
Yes. When managed correctly, Google Ads consistently deliver high ROI by targeting people who are already searching for what you offer.
How do you decide which keywords to target?
We use data from real search behavior in your market. Every keyword we target is chosen for booking intent, not just clicks.
What makes Conversion Consulting’s ad strategy different?
We’ve run our own tours. We know what converts, so our campaigns focus on real bookings, not vanity metrics.
How much do I need to spend to see results?
It depends on your market size and competition. We start small, test, and scale only when performance data supports it.
Can I advertise globally or only in my local area?
You can do both. We build campaigns that target travelers before they arrive or those already nearby and ready to book.
How do you track the success of my campaigns?
We integrate Google Ads with your booking system to track every conversion. You’ll know exactly how many bookings came from your ads.
What’s the difference between branded and non-branded campaigns?
Branded campaigns target travelers already searching for your name. Non-branded campaigns reach new audiences looking for experiences like yours. Both are essential for growth.
Other services
Most operators combine channels. Here is the rest of the kit.
- Things To Do AdsThey’re paid listings that showcase your tours directly on Google Search, Maps, and Business Profiles.
- GBP OptimizationOngoing Google Business Profile optimizations and expert review support.
- Meta AdsSite retargeting and awareness ads on Facebook and Instagram with one goal in mind: bookings.
- SEO / GEOSEO optimization, expert FAQ structure for search results and LLMs, and endless commercially relevant content.
- Website DesignYour website is often the first impression travelers get of your brand. We make sure it’s a lasting one.
- Conversion EnhancementIncrease conversions 20–30% with site optimization, user nudges and A/B testing.
Contact Us
Let’s build a strategy that turns traffic into bookings.
- Search rankings and technical errors
- Your mobile booking experience
- Issues affecting conversion rate
- Where you are losing revenue to competitors or OTAs
Free site audit · no obligation
