Tour Operator Website Design
Get more direct bookings. Your website is often the first impression travelers get of your brand. We make sure it’s a lasting one.
Operators on board
Comedy On Deck Tours
We started working with Comedy On Deck Tours, the largest Viator operator in the western US, in October of 2024.
- Increase in direct bookings YOY
- +$703K
- Non-branded Google return on ad spend
- 934%
How we run your Website Design
Beautiful & Functional Design
Your website is often the first impression travelers get of your brand. We make sure it’s a lasting one. Our designs combine modern visuals with intuitive navigation that guides visitors straight to booking.
SEO from the Start
Every site we build is optimized for Google visibility. From structure to content, we integrate SEO best practices so your tours appear right where travelers are searching.
Built In Conversion Enhancement
We engineer every element, buttons, forms, layouts, to drive action. The goal is simple: more clicks, more calls, more bookings.
Optimized Page Load Speed
A fast site isn’t optional. It’s critical. We fine-tune every page for lightning-fast performance that keeps visitors engaged and improves search rankings.
Affordable Ongoing Support
Launching your site is just the beginning. Conversion Consulting offers reliable maintenance and updates to ensure your website stays fresh, secure, and effective as your business grows.
Results, logged.
Real operators, real numbers. Every figure below is measured from bookings and analytics, not impressions.
Kona Honu Divers
Top rated & most reviewed dive company in the Pacific, over 6,000 5-star reviews.
Readers Choice Award winner for Best in the Pacific.
- Million in annual revenue
- $3.5M
- Traffic growth in less than 3 years
- 280%
Kona Snorkel Trips
Highest rated & most reviewed snorkel company in the Pacific, over 8,000 5-star reviews.
- Traffic growth in 3 years
- 2,160%
- Million in annual revenue
- $2.2M
What our clients say
Andrew and his team helped us with some various projects related to Google Things To Do. We were very pleased with the results.
Andrew is the man. He and his team are true Google Ads gurus, from traditional search campaigns to “Google Things to Do,” they kn…
Nice to finally get an SEO company that knows what they are talking about. Andrew and Byron are very experienced with everything…
Andrew got us started with Google Things To Do and has been a great help in setting up conversion tracking between Fareharbor and…
These guys are knowledgeable and driven! Andrew took over my Google things to do and got us ranking organically as well as…
We are a tour operator based in Australia and Bryon has just helped me sooo much, its incredible. He just gave me more information an…
These guys are awesome! I talked to Byron last winter about SEO specifically (before Andrew got on board) and it was incredibly helpf…
Website Design: your questions
Still unsure? Ask us directly. The audit is free.
Why should I choose Conversion Consulting for website design?
We specialize in websites for tour and water sports operators. Our designs are data-driven, conversion-focused, and tailored to the traveler’s mindset.
How long does it take to build a new site?
Most websites are completed within 4-6 weeks, depending on the size and functionality required.
Can you redesign my existing site?
Yes. We often rebuild outdated or underperforming sites into modern, high-converting platforms optimized for SEO and bookings.
Will my new site work on mobile devices?
Absolutely. Every design we deliver is mobile-first and responsive, ensuring a seamless experience on any screen.
Do you integrate booking systems?
Yes. We integrate platforms like FareHarbor, Peek, Rezdy, and others so customers can book directly on your site.
How do you ensure my site ranks well on Google?
We follow strict SEO best practices during the build, including optimized page structure, meta content, and performance tuning.
Can I make updates myself after launch?
Yes. You’ll have full access to your CMS and can easily update content, images, or pricing without technical help.
What if I only need small design tweaks?
We handle everything from full redesigns to minor optimizations, whatever helps you perform better online.
Other services
Most operators combine channels. Here is the rest of the kit.
- Things To Do AdsThey’re paid listings that showcase your tours directly on Google Search, Maps, and Business Profiles.
- GBP OptimizationOngoing Google Business Profile optimizations and expert review support.
- Google AdsSponsoring Things To Do listings, Business Profiles, search results and more, with direct purchase attribution tracking.
- Meta AdsSite retargeting and awareness ads on Facebook and Instagram with one goal in mind: bookings.
- SEO / GEOSEO optimization, expert FAQ structure for search results and LLMs, and endless commercially relevant content.
- Conversion EnhancementIncrease conversions 20–30% with site optimization, user nudges and A/B testing.
Contact Us
Let’s build a strategy that turns traffic into bookings.
- Search rankings and technical errors
- Your mobile booking experience
- Issues affecting conversion rate
- Where you are losing revenue to competitors or OTAs
Free site audit · no obligation
