Google Things To Do Ads That Drive Bookings
Turn search intent into real sales. They’re paid listings that showcase your tours directly on Google Search, Maps, and Business Profiles.
Operators on board
How we run your Things To Do Ads
Smart Ad Placement
Conversion Consulting positions your listings across Google Things To Do, Business Profiles, and Maps for maximum exposure and direct conversions.
Conversion Tracking
We connect every ad click to a booking, giving you full visibility into performance and real ROI you can measure.
Performance Optimization
Our team monitors and refines campaigns daily, improving targeting, keywords, and spend efficiency to keep results climbing.
Revenue Scaling
We fine-tune your campaigns and budget to maximize profit, reduce OTA dependency, and grow sustainable direct sales.
Sunset Snorkel Tour
Reviews · 3 hr
Tickets & tours
- yourtours.com Official siteBook
- ViatorBook
- GetYourGuideBook
Results, logged.
Real operators, real numbers. Every figure below is measured from bookings and analytics, not impressions.
Comedy On Deck Tours
We started working with Comedy On Deck Tours, the largest Viator operator in the western US, in October of 2024.
- Increase in direct bookings YOY
- +$703K
- Non-branded Google return on ad spend
- 934%
What our clients say
Andrew and his team helped us with some various projects related to Google Things To Do. We were very pleased with the results.
Andrew is the man. He and his team are true Google Ads gurus, from traditional search campaigns to “Google Things to Do,” they kn…
Nice to finally get an SEO company that knows what they are talking about. Andrew and Byron are very experienced with everything…
Andrew got us started with Google Things To Do and has been a great help in setting up conversion tracking between Fareharbor and…
These guys are knowledgeable and driven! Andrew took over my Google things to do and got us ranking organically as well as…
We are a tour operator based in Australia and Bryon has just helped me sooo much, its incredible. He just gave me more information an…
These guys are awesome! I talked to Byron last winter about SEO specifically (before Andrew got on board) and it was incredibly helpf…
Things To Do Ads: your questions
Still unsure? Ask us directly. The audit is free.
What are Google Things To Do Ads?
They’re paid listings that showcase your tours directly on Google Search, Maps, and Business Profiles. When travelers search for things to do in your area, your experiences appear front and center, ready to book.
How do Things To Do Ads work?
There are 2 ways to increase your direct bookings expressed in this simple formula.
# Site visitors x % visitors booked = # of Direct bookings
So we simply take this formula and 1. increase the number of visitors to your site (also phone calls) and 2. increase the % of visitors who book. This means we can run circles around other water sports marketing agencies because math is on our side.
We do this in a variety of different ways and no operation is exactly alike, but there are many similar elements to a successful strategy.
1. Getting more site visitors (and phone calls)
a. The fast way: Ads (Renting Out the Top of Search and Social Feeds)
b. The slow way: SEO (Ranking at the top of search)
2. Increasing % of those Visitors who Book
a. Site Design Optimizations
b. Using Social Proof Effectively
c. Marketing Language Optimizations
d. Pricing Optimization
e. AI Nudges
f. Lead Capture
g. A/B Testing
h. Answer Questions BEFORE they book
In sum, by increasing BOTH the # of visitors AND the % of them that complete the booking, you will experience the benefits of leverage that both components offer.
Are these different from regular Google Ads?
Yes. Things To Do Ads are built specifically for tour and activity listings, offering direct booking options and better ROI.
Can this help reduce OTA commissions?
Absolutely. Direct visibility through Google cuts dependency on OTAs and keeps more profit in your pocket.
Can you track how many bookings come from my ads?
Absolutely. Every click, call, and booking is tracked from ad to checkout, so you’ll always know your true ROI.
Will I still need SEO if I run Things To Do Ads?
Yes, SEO keeps your visibility consistent even when you’re not paying for clicks. Ads drive instant bookings, while SEO builds long-term growth.
Other services
Most operators combine channels. Here is the rest of the kit.
- GBP OptimizationOngoing Google Business Profile optimizations and expert review support.
- Google AdsSponsoring Things To Do listings, Business Profiles, search results and more, with direct purchase attribution tracking.
- Meta AdsSite retargeting and awareness ads on Facebook and Instagram with one goal in mind: bookings.
- SEO / GEOSEO optimization, expert FAQ structure for search results and LLMs, and endless commercially relevant content.
- Website DesignYour website is often the first impression travelers get of your brand. We make sure it’s a lasting one.
- Conversion EnhancementIncrease conversions 20–30% with site optimization, user nudges and A/B testing.
Contact Us
Let’s build a strategy that turns traffic into bookings.
- Search rankings and technical errors
- Your mobile booking experience
- Issues affecting conversion rate
- Where you are losing revenue to competitors or OTAs
Free site audit · no obligation
